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<![CDATA[
<p>
<strong>
Viewtron [related:
[[error]]
Sceptre]
</strong>
<br/>
[[knight-ridder]]
's online videotex system
modeled after the British Post Office's Prestel and deployed exclusively on
the AT&amp;T Sceptre
<sup>
1
</sup>
graphic terminal. Viewtron developed strategic
brand partnerships with the
<em>
Miami Herald
</em>
, JC Penny, and others. From
the outset, the project was designed to appeal specifically to the tech-phobic
consumers, at times mailing written directions to its users or notifying
customers of new applications via automated phone messages AKA RoboCalls. The
service was later named by PC Magazine as the biggest project failure of
all-time in the field of Information Technology, despite it's phone-based
customer service receiving a conglomerated 99.9% satisfaction rating. The
Viewtron service was initially launched via installation in 125 homes located
throughout the upscale neighborhood of
[[error]]
, Florida in 1980, an initiative
dubbed "Bowsprit" by the company. Despite the rapid growth of the service in
the following years it was determined by Knight Ridder that the vast majority
of subscribers used the service for various kinds of secure "
<!-- links to pink twilight -->
[[error]]
", perhaps paralleling the end-use of
[[videotex]]
. Throughout Knight Ridder's
operation of Viewtron it maintained an almost authoritarian resistance to the
development of any kind of interactive features, fearing they would lead to "a
dystopia without newspapers, where [truth is relative and information is
generated primarily by the user and exchanged rapidly and without expert
oversight]".
</p>
<div class="footnote">
<p>
<sup>
1
</sup>
The Sceptre used a standard television set for display and
included an infrared wireless keyboard and integrated 1200/75 baud 7-bit
modem. Required for the proper display of NAPLPS geometry-specified pages,
the Sceptre was initially offered to residents of Coral Gables at a discount
of $600, with plans for a wide release at $900 (it was reported that each
unit cost over $1200 to manufacture not including shipping). Upon Sceptre's
discontinuation in 1986 it was estimated AT&amp;T had lost over $80 million
dollars on the venture.
</p>
</div>


]]>

Revision as of 21:43, 8 March 2024