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video game developed by the | video game developed by the | ||
Japanese software | Japanese software | ||
[[konami]] | [[konami|Capcom]] | ||
for the | for the | ||
[[nes]] | [[nes|NES]]. However, release of the game was put on | ||
. However, release of the game was put on | |||
indefinite hold after a man named Kenneth Lamar Noid entered a Domino's Pizza | indefinite hold after a man named Kenneth Lamar Noid entered a Domino's Pizza | ||
in Chamblee, Georgia on January 30, 1989 armed with a .357 Magnum handgun | in Chamblee, Georgia on January 30, 1989 armed with a .357 Magnum handgun | ||
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by | by | ||
<!-- links to self --> | <!-- links to self --> | ||
[[error]] | [[error|Robert Anton Wilson]] | ||
as penance for his | as penance for his | ||
perceived mistreatment. However, Mr. Noid soon grew hungry and demanded two | perceived mistreatment. However, Mr. Noid soon grew hungry and demanded two | ||
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his hostages easily escaped. Following the ordeal Domino's discontinued use of | his hostages easily escaped. Following the ordeal Domino's discontinued use of | ||
the Noid in all North American advertising campaigns | the Noid in all North American advertising campaigns | ||
<sup> | <sup>3</sup>. However, the | ||
3 | |||
</sup> | |||
. However, the | |||
Noid's popularity has surged in recent years throughout the Middle East due to | Noid's popularity has surged in recent years throughout the Middle East due to | ||
Domino's flagship locations in Baghdad | Domino's flagship locations in Baghdad | ||
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<sup> | <sup> | ||
5 | 5 | ||
</sup> | </sup>. | ||
. | |||
</p> | </p> | ||
<div class="footnote"> | <div class="footnote"> | ||
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casting as Saurod in | casting as Saurod in | ||
<em> | <em> | ||
[[he-man]] | [[he-man|Masters of the Universe]] | ||
</em> | </em> | ||
despite his | despite his | ||
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A novel largely focused on the interrelationship between | A novel largely focused on the interrelationship between | ||
<!-- links to self --> | <!-- links to self --> | ||
[[error]] | [[error|Freemasonry]] | ||
and the | and the | ||
<!-- links to self --> | <!-- links to self --> | ||
[[error]] | [[error|Bavarian Illuminati]]. | ||
. | |||
</p> | </p> | ||
<p> | <p> | ||
<sup> | <sup>3</sup> | ||
3 | |||
</sup> | |||
A cessation unrelated to Mr. Noid's behavior according to | A cessation unrelated to Mr. Noid's behavior according to | ||
official Domino's communications. | official Domino's communications. | ||
</p> | </p> | ||
<p> | <p> | ||
<sup> | <sup>4</sup> | ||
4 | |||
</sup> | |||
Economists theorize that the active conflict present through the | Economists theorize that the active conflict present through the | ||
Baghdad region lent extra vitality and drama to the "30 Minutes or Less" | Baghdad region lent extra vitality and drama to the "30 Minutes or Less" | ||
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</p> | </p> | ||
</div> | </div> | ||
Revision as of 03:07, 12 March 2024
The Noid [related: Domino's Pizza]
Voiced by puppeteer Pons Maar
1
, the Noid was a fictional character
designed to personify and thus dramatize Domino's Pizza's "Delivery in 30
Minutes or Less" advertising initiative. Clad in a tight red rubber body suit
extending over his long rabbit-esque ears, the Noid persistently yet
ineffectively attempted to prevent the prompt delivery of pizza due to his
stated abhorrence "of all things fresh". The Noid's popularity culminated in
the development of
Yo! Noid,
a
video game developed by the
Japanese software
Capcom
for the
NES. However, release of the game was put on
indefinite hold after a man named Kenneth Lamar Noid entered a Domino's Pizza
in Chamblee, Georgia on January 30, 1989 armed with a .357 Magnum handgun
under delusion that Domino's owner Tom Monaghan was personally targeting him
with the "Avoid the Noid advertising campaign. Mr. Noid held two Domino's
employees hostage for almost five hours, demanding a copy of
The Widow's Son
2
from
The Historical Illuminatus Chronicles
by
Robert Anton Wilson
as penance for his
perceived mistreatment. However, Mr. Noid soon grew hungry and demanded two
freshly made speciality pizzas, the eating of which so preoccupied him that
his hostages easily escaped. Following the ordeal Domino's discontinued use of
the Noid in all North American advertising campaigns
3. However, the
Noid's popularity has surged in recent years throughout the Middle East due to
Domino's flagship locations in Baghdad
4
and Tehran
5
.
1 The cultural traction gained by The Noid led to Pons Maar's casting as Saurod in Masters of the Universe despite his extensive and exclusive history in ceramics and performance art.
2 A novel largely focused on the interrelationship between Freemasonry and the Bavarian Illuminati.
3 A cessation unrelated to Mr. Noid's behavior according to official Domino's communications.
4 Economists theorize that the active conflict present through the Baghdad region lent extra vitality and drama to the "30 Minutes or Less" pledge, pointing to the Domino's Baghdad Facebook profile which chronicles recent bombings and sectarian violence affecting the location and its delivery staff, sometimes in graphic detail.
5 The opening of an official Domino's location in Iran marked the first official corporate expansion of a U.S.-based fast food franchise in the country due to a longstanding trade embargo. Prior to the lifting of the embargo by the U.S. government, Iran became well known for bootleg versions of American chains including Mash Donalds, Subways, and Pizza Hats - all private, single-owner locations shielded from IPR-based prosecution by trade restrictions.