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'''[related: Kazumi Kurigami]''' | '''[related: Kazumi Kurigami]''' | ||
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Founded in Tokyo on February 13, 1953, PARCO is a Japanese retailer that, at its peak, featured 17 showroom-styled stores and employed almost 2000 people. The company is known for its affordable yet cutting-edge high fashion offerings alongside its unique and, at times, controversial approach to advertising. Starting in the mid-1980's, PARCO increasingly entrusted the experimental commercial photographer Kazumi Kurigami to guide its seasonal campaigns, culminating in a series of fiercely abstract short film commercials bearing no concrete connection to PARCO products or slogans, the most notable of which features a veiled Faye Dunaway silently peeling and eating a boiled egg. An additional ad consists entirely of French actress Dominque Sanda crying while smoking a cigarette. | Founded in Tokyo on February 13, 1953, PARCO is a Japanese retailer that, at its peak, featured 17 showroom-styled stores and employed almost 2000 people. The company is known for its affordable yet cutting-edge high fashion offerings alongside its unique and, at times, controversial approach to advertising. Starting in the mid-1980's, PARCO increasingly entrusted the experimental commercial photographer Kazumi Kurigami to guide its seasonal campaigns, culminating in a series of fiercely abstract short film commercials bearing no concrete connection to PARCO products or slogans, the most notable of which features a veiled [[Faye-dunaway|Faye Dunaway]] silently peeling and eating a boiled egg. An additional ad consists entirely of French actress Dominque Sanda crying while smoking a cigarette. | ||
Emboldened by the notoriety achieved with its Kuragami partnership, PARCO battled bankruptcy in the early 1990's following the failed launch of [[PARCO Collexion]], a bizarre and borderline unwearable line of [[Japanese Streetwear|Japanese streetwear]] that was paired in-store with a soundtrack by the relatively obscure Japanese/German duo [[ßynthündßäx]]. | Emboldened by the notoriety achieved with its Kuragami partnership, PARCO battled bankruptcy in the early 1990's following the failed launch of the [[PARCO-collexion|PARCO Collexion]], a bizarre and borderline unwearable line of [[Japanese Streetwear|Japanese streetwear]] that was paired in-store with a soundtrack by the relatively obscure Japanese/German duo [[ßynthündßäx]]. | ||
[[File:Parco-vid-1.mp4]] | [[File:Parco-vid-1.mp4]] | ||
[[File:Parco-vid-2.mp4]] | [[File:Parco-vid-2.mp4]] | ||
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Latest revision as of 17:24, 20 January 2026
PARCO AKA Parco, Co., Ltd. AKA Kabushki-gaisha Paruko [株式会社パルコ]
[related: Kazumi Kurigami]
Founded in Tokyo on February 13, 1953, PARCO is a Japanese retailer that, at its peak, featured 17 showroom-styled stores and employed almost 2000 people. The company is known for its affordable yet cutting-edge high fashion offerings alongside its unique and, at times, controversial approach to advertising. Starting in the mid-1980's, PARCO increasingly entrusted the experimental commercial photographer Kazumi Kurigami to guide its seasonal campaigns, culminating in a series of fiercely abstract short film commercials bearing no concrete connection to PARCO products or slogans, the most notable of which features a veiled Faye Dunaway silently peeling and eating a boiled egg. An additional ad consists entirely of French actress Dominque Sanda crying while smoking a cigarette.
Emboldened by the notoriety achieved with its Kuragami partnership, PARCO battled bankruptcy in the early 1990's following the failed launch of the PARCO Collexion, a bizarre and borderline unwearable line of Japanese streetwear that was paired in-store with a soundtrack by the relatively obscure Japanese/German duo ßynthündßäx.