Crystal-pepsi - Revision history

Clintxxx: /* Crystal Pepsi */

2025-12-16T22:55:16Z

Crystal Pepsi

← Older revision		Revision as of 22:55, 16 December 2025
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	==Crystal Pepsi==		==Crystal Pepsi==
	[related: PepsiCo, Tab Clear]		'''[related: PepsiCo, Tab Clear]'''
	----		----
	Short-lived clear cola drink released by PepsiCo at the height of the		Short-lived clear cola drink released by PepsiCo at the height of the
	[[error\|cola wars]]. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products <ref> Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure". The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color. Unsurprisingly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism. </ref> and New Age branding. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market <ref> Roughly equivalent to a billion dollars. </ref>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality		[[error\|cola wars]]. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products <ref> Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure". The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color. Unsurprisingly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism. </ref> and New Age branding. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market <ref> Roughly equivalent to a billion dollars. </ref>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
	[[saccharin\|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.		[[saccharin\|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.

Lmsuarez at 01:14, 15 December 2024

2024-12-15T01:14:44Z

← Older revision		Revision as of 01:14, 15 December 2024
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	~~'''~~Crystal Pepsi [related: PepsiCo, Tab Clear]~~'''~~		==Crystal Pepsi==
			[related: PepsiCo, Tab Clear]
			----
	Short-lived clear cola drink released by PepsiCo at the height of the		Short-lived clear cola drink released by PepsiCo at the height of the
	[[error\|cola wars]]. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products <ref> Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure". The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color. Unsurprisingly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism. </ref> and New Age branding. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market <ref> Roughly equivalent to a billion dollars. </ref>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality		[[error\|cola wars]]. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products <ref> Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure". The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color. Unsurprisingly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism. </ref> and New Age branding. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market <ref> Roughly equivalent to a billion dollars. </ref>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
	[[saccharin\|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.		[[saccharin\|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.

Jackof63trades at 03:34, 2 May 2024

2024-05-02T03:34:57Z

@@ Line 1: / Line 1: @@
 Short-lived clear cola drink released by PepsiCo at the height of the
-[[error|cola wars]]
+[[error|cola wars]]. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products <ref> Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure". The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color. Unsurprisingly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism. </ref> and New Age branding. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market <ref> Roughly equivalent to a billion dollars. </ref>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
 [[saccharin|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.

Jackof63trades at 22:18, 9 March 2024

2024-03-09T22:18:12Z

← Older revision		Revision as of 22:18, 9 March 2024
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	<br/>		<br/>
	Short-lived clear cola drink released by PepsiCo at the height of the		Short-lived clear cola drink released by PepsiCo at the height of the
	[[error]]		[[error\|cola wars]]
	. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products		. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products
	<sup>		<sup>
Line 18:		Line 18:
	<sup>		<sup>
	5		5
	</sup>		</sup>. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
	. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality		[[saccharin\|saccharine]]-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.
	[[saccharin]]
	-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.
	</p>		</p>
	<div class="footnote">		<div class="footnote">
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	</p>		</p>
	</div>		</div>

Jackof63trades: 1 revision imported

2024-03-08T21:44:11Z

1 revision imported

← Older revision

Revision as of 21:44, 8 March 2024

en>Unknown user at 21:44, 8 March 2024

2024-03-08T21:44:11Z

← Older revision	Revision as of 21:44, 8 March 2024
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		<p>
		<strong>
		Crystal Pepsi [related: PepsiCo, Tab Clear]
		</strong>
		<br/>
		Short-lived clear cola drink released by PepsiCo at the height of the
		[[error]]
		. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products
		<sup>
		1
		</sup>
		and New Age branding
		<sup>
		3
		</sup>
		. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market
		<sup>
		5
		</sup>
		. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
		[[saccharin]]
		-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.
		</p>
		<div class="footnote">
		<p>
		<sup>
		1
		</sup>
		Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure"
		<sup>
		2
		</sup>
		.
		<br/>
		<sup>
		2
		</sup>
		The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color
		<sup>
		3,4
		</sup>
		.
		<br/>
		<sup>
		3
		</sup>
		Unsurpringly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism.
		<br/>
		<sup>
		4
		</sup>
		A concept not limited to the free market - throughout the 1990's, impure cocaine was often treated with (often poisonous) chemicals to bleach its hue.
		<br/>
		<sup>
		5
		</sup>
		Roughly equivalent to a billion dollars.
		</p>
		</div>

Jackof63trades: 1 revision imported

2024-03-08T21:43:18Z

1 revision imported

← Older revision

Revision as of 21:43, 8 March 2024

en>Unknown user at 21:43, 8 March 2024

2024-03-08T21:43:18Z

← Older revision		Revision as of 21:43, 8 March 2024
Line 1:		Line 1:
	~~<![CDATA[~~
	~~<p>~~
	~~<strong>~~
	~~Crystal Pepsi [related: PepsiCo, Tab Clear]~~
	~~</strong>~~
	~~<br/>~~
	~~Short-lived clear cola drink released by PepsiCo at the height of the~~
	~~[[error]]~~
	~~. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products~~
	~~<sup>~~
	1
	~~</sup>~~
	~~and New Age branding~~
	~~<sup>~~
	3
	~~</sup>~~
	~~. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market~~
	~~<sup>~~
	5
	~~</sup>~~
	~~. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality~~
	~~[[saccharin]]~~
	-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.
	~~</p>~~
	~~<div class="footnote">~~
	~~<p>~~
	~~<sup>~~
	1
	~~</sup>~~
	~~Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure"~~
	~~<sup>~~
	2
	~~</sup>~~
	.
	~~<br/>~~
	~~<sup>~~
	2
	~~</sup>~~
	~~The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color~~
	~~<sup>~~
	~~3,4~~
	~~</sup>~~
	.
	~~<br/>~~
	~~<sup>~~
	3
	~~</sup>~~
	~~Unsurpringly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism.~~
	~~<br/>~~
	~~<sup>~~
	4
	~~</sup>~~
	~~A concept not limited to the free market - throughout the 1990's, impure cocaine was often treated with (often poisonous) chemicals to bleach its hue.~~
	~~<br/>~~
	~~<sup>~~
	5
	~~</sup>~~
	~~Roughly equivalent to a billion dollars.~~
	~~</p>~~
	~~</div>~~

	~~]]>~~

Jackof63trades: 1 revision imported

2024-03-08T21:40:40Z

1 revision imported

← Older revision	Revision as of 21:40, 8 March 2024
(No difference)

en>Unknown user at 21:40, 8 March 2024

2024-03-08T21:40:40Z

New page

<![CDATA[


Crystal Pepsi [related: PepsiCo, Tab Clear]

 
Short-lived clear cola drink released by PepsiCo at the height of the
[[error]]
. Circulated between 1992 and 1994, Crystal Pepsi marked an effort by its parent company to capitalize on new marketshare created by consumer interest in "health-adjacent" products

1

and New Age branding

3

. The product experienced modest success in the months following its unveiling, garnering over 1% of the "refreshment beverage" market

5

. Approximately nine months after Crystal Pepsi's debut, the Coca-Cola launched Tab Clear, a low-quality
[[saccharin]]
-sweetened beverage of similar appearance. Tab Clear's off-puttingly medicinal taste, syrupy consistency, and general air of artificiality proved repellent to consumers - so much so, that Crystal Pepsi, along with other "tighty white" products, experienced an almost immediate decline in sales. In 1995, it was revealed that Coca-Cola had chosen to release one of the lowest scoring of Tab Clear's perspective formulas, leading to rumours that it was a "kamikaze" job - a deliberate effort to undermine not only the success of Crystal Pepsi but the commercial New Age movement more broadly. Ironically, the first clear cola product was released by Coca-Cola itself in the mid-1950's: "white coke" - a secret vodka-containing one-off released in partnership with the Soviet Union.

<div class="footnote">


1

Reportedly instigated by the relaunch of Ivory soap with the slogan "99 & 44/100 percent pure"

2

.
 

2

The industry's fixation on clear and/or white products, dubbed "tighty whiteness", was based around the public's tendency to equate purity and quality with an absence of color

3,4

.
 

3

Unsurpringly, media theorists retroactively pointed towards "tighty whiteness" as an example of widespread implicit racism.
 

4

A concept not limited to the free market - throughout the 1990's, impure cocaine was often treated with (often poisonous) chemicals to bleach its hue.
 

5

Roughly equivalent to a billion dollars.

</div>

]]>